DSS Brings a New Week of the Unmissable Great Dubai Summer Sale Daily Surprises Across the City

Dubai United Arab Emirates, 4 August 2025: Dubai Summer Surprises (DSS) 2025 continues to bring the season’s biggest-ever savings for the Great Dubai Summer Sale (GDSS), including another packed-week of the incredible GDSS Daily Surprises running until 7 August. A brand-new, one-day only deal will continue to drop every single day at a different location, offering shoppers jaw-dropping discounts of up 90 per cent off across top brands in fashion, beauty, electronics, jewellery, and more. Organised by Dubai Festivals and Retail Establishment (DFRE), there’s no better time to shop smart and score big!

Each surprise is revealed just 24 hours in advance on the Dubai Summer Surprises website, as well as @DubaiFestivals on Instagram and TikTok – so savvy shoppers are encouraged to stay tuned and move fast.

MONDAY, 4 AUGUST

Purchase much-loved health and beauty products from Xpressions at Dubai Festival City Mall, where all items are on sale at 40 per cent off on Monday, 4 August. This is the only chance to take advantage of this amazing deal and buy fresh cosmetics, fragrances, and fashion accessories at reduced prices.

TUESDAY, 5 AUGUST

Step out in style with SDS at Al Ghurair Centre, offering 50 per cent off on ladies and gents garments only on Tuesday, 5 August. This limited-time deal is the perfect excuse to update the wardrobe with fashionable finds at half the price.

Dubai Summer Surprises 2025 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat.