Dubai Summer Surprises 2025 Starts Today With Over 7,500 Offers, Free Things to Do, and the Season's Biggest-Ever Prizes

Dubai, United Arab Emirates, 27 June 2025: The most eagerly awaited and valued-packed edition of Dubai Summer Surprises (DSS) 2025 officially commences today, with thousands of unbeatable offers, free experiences, and family-friendly entertainment designed to make this a summer well spent for everyone. Organised by Dubai Festivals and Retail Establishment (DFRE), the 28th edition of Dubai’s favourite summer festival runs until 31 August with pocket-friendly prices and great value for everyone across unbeatable shopping, jaw-dropping discounts, show-stopping headline concerts and live entertainment, the season’s biggest-ever prizes, world-clas