Dubai Summer Surprises 2025 Starts Tomorrow with An Epic Opening Weekend to Kick-Start a Summer Well Spent

Dubai, United Arab Emirates, 26 June 2025: The 28th edition of Dubai Summer Surprises (DSS) kicks off tomorrow, transforming the city into a 66-day summer playground with the most-value packed programme ever from 27 June to 31 August, 2025. Organised by Dubai Festivals and Retail Establishment (DFRE), DSS 2025 promises a summer well spent for everyone with thousands of offers and things to do, see, discover, and explore. For the first-time ever, DSS brings a brand-new shopping experience with three themed shopping seasons to keep the city buzzing all summer long, together with show-stopping headline concerts, live entertainment, world-class g