Sterling Perfumes brings creators, celebrities and AED 1 million challenge together in Dubai

Dubai’s top creators and international influencers explore culture, fragrance and creativity at The

Timeless Collective

Global fragrance powerhouse Sterling Perfumes Industries officially launched “The Timeless Collective” at The Agenda, Media City, in a star-studded evening attended by Dubai’s social scene icons Ebraheem Alsamadi, Jwana Karim, Kris Fade, Safa Siddiqui and LJ Loujain Adada amongst other international content creators. The inaugural event drew creators, influencers, and fragrance enthusiasts into a world where scent, culture and storytelling seamlessly converged.

Guests also got the first glimpse of The Time